Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another page, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.
Cookies are needed to help navigate automatic logins, password authentication, shopping cart functions, personal preference settings and a variety of other functions. Cookies make these functions smooth and hassle-free to the user. Without cookies, you would have to re-enter all of your information every time you revisited a site. A cookie will simply remember your information on the website to save you time.
Cookies don’t search your computer for information. Cookies register the information you provide through your browser. When you enter personal and/or financial information on a website, the cookies store your information, both for ease of use on your next visit, and for ad tracking.
Cookies only store the information you provide. A cookie cannot “grab” your email address. A cookie can store your email address on the website—if you have typed in your email address; a cookie stores all information you voluntarily give when you visit a website.
Cookies themselves contain very little information other than the URL of the website that created the cookie. Because there is so little information, a cookie can’t be used to identify you by name or other personal information. However, advances in technology have seen an increase in how companies can manipulate cookie information to create a profile of your web surfing habits. Again, this is a profile of a particular consumer’s surfing habits and product preferences, there is no name (your name) attached to the profile.
Cookies are not the same thing as Spyware. A cookie stores your website surfing information; Spyware stores your Internet surfing information (every site you visit).
Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.
Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.
- To track how you use our website
- To reord whether you have seen specific messages we display on our website
- To keep you signed in our site
- To record your answers to surveys and questionnaires on our site while you complete them
- To record the conversation thread during a live chat with our support team